Marketing Manager

This position has been filled. Check our careers page for currently available positions.

This position has been filled. Check our careers page for currently available positions.

Job Description:

The Marketing Manager will lead and execute integrated marketing programs aligned with revenue growth, pipeline expansion, and brand leadership objectives. This role requires strategic ownership and hands-on execution in a growth-stage environment. The successful candidate will translate sophisticated downstream purification technologies for biologics into differentiated messaging, build sustained market visibility, and deliver measurable commercial impact. This is a high-visibility role working directly with executive leadership and commercial teams, with clear performance accountability.

Responsibilities

Strategic Marketing, Brand & Commercial Alignment

• Develop and execute the annual marketing plan aligned with revenue and pipeline targets.
• Build and strengthen PAK BioSolutions brand equity as a trusted partner in intensified and end to end continuous biologics manufacturing.
• Establish consistent positioning, messaging, and visual identity across all channels.
• Align marketing initiatives with commercial strategy and regional growth priorities.
• Support distributor and partner marketing initiatives.

Demand Generation & Pipeline Accountability

• Design and execute targeted campaigns across biologics manufacturing organizations.
• Implement account-based, conference-driven, and digital marketing initiatives.
• Develop value-proposition-driven landing pages focused on resin savings, workflow optimization, and scalable manufacturing.
• Drive measurable funnel progression from lead to qualified opportunity.
• Track and report marketing-attributed pipeline contribution and conversion metrics.
• Optimize campaigns based on data-driven performance analysis.

Technical Content & Thought Leadership

• Develop scientific and commercial content including product brochures, case studies, whitepapers, and executive presentations.
• Translate PD and pilot-scale workflows into concise, commercially compelling messaging.
• Strengthen industry visibility through conferences, publications, and educational initiatives.

Digital Marketing & Automation

• Manage marketing automation platforms (HubSpot, Pardot, Marketo, or similar).
• Develop segmentation, lead nurturing workflows, and campaign automation.
• Integrate marketing initiatives with CRM (Salesforce) for full funnel visibility.
• Monitor analytics and continuously optimize campaigns based on ROI and pipeline impact.

Conferences & Industry Engagement

• Plan and execute trade shows, webinars, and industry conferences focused on biologics manufacturing.
• Manage booth logistics, collateral development, and structured lead capture.
• Implement disciplined pre-event promotion and post-event follow-up campaigns.
• Strengthen brand visibility and technical credibility within key industry forums.

Budget & Performance Management

• Manage and optimize the marketing budget.
• Measure ROI across digital, content, and event initiatives.
• Provide structured reporting aligned with commercial KPIs.

Performance Expectations

• Generate measurable marketing-attributed qualified pipeline.
• Improve lead-to-opportunity conversion efficiency.
• Increase brand visibility within key biologics manufacturing segments.
• Establish consistent thought leadership cadence across digital and industry channels.
• Build structured marketing performance dashboards tied to revenue metrics.

Qualifications

• Bachelor’s or advanced degree in Life Sciences, Bioprocess Engineering, Chemical Engineering, or related field.
• 5–8 years of marketing experience in biologics manufacturing, biotech, or life sciences tools.
• Experience marketing capital equipment or complex technical platforms.
• Strong understanding of downstream processing in biologics manufacturing.
• Demonstrated success generating qualified commercial pipeline.
• Experience with marketing automation and CRM integration.
• Strong technical writing and communication skills.

Compensation & Benefits

• Salary: $66,704.24 – $80,331.99 per year
• Medical and dental plans available
• At least 120 hours of paid time off (PTO) per year
• Paid parental leave & short term disability insurance offered
• Retirement savings plan provided

Schedule

• Full-Time
• Monday to Friday
• This role is on-site at PAK BioSolutions headquarters in Vienna, VA
• Work will consist of approximately 15-20% travel for industry conferences and customer engagement.

Company Description

PAK BioSolutions is an early-stage biotechnology company, and a pioneer in the deployment of automated, end to end continuous manufacturing systems for the biopharmaceutical industry. PAK BioSolutions provides advanced equipment and consumables to enable the continuous production of biologics, including mAbs, vaccines and recombinant proteins.

Our product lineup includes:

• PAK PD benchtop system: for processing 1–10 L/day
• PAK Pilot System: capable of processing 50–500 L/day
• PAK K-Series: for large-scale commercial manufacturing (1k-12k L/day)

These systems are award winning (for example, the PAK Pilot System won the Interphex Biotech Innovation Award in 2023) and are designed to significantly enhance bioprocessing efficiency, driving up to 4× productivity, 50% reduced facility footprint, and 60% lower capital costs compared to traditional setups.